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Spotlight on BERT – The Biggest Google Update in 5 Years

Spotlight on BERT – The Biggest Google Update in 5 Years

by Digifly Social | Dec 14, 2019 | Google, Marketing, SEO, Strategy

SEO can be a minefield to navigate.  Just when you think you’ve got to grips with the latest tricks to boost your business in the organic search results, Google move those goal posts once again.  They actually move them up to 3000 times a year! Many of the algorithm...
Top 5 Google Hacks to Avoid Wasted Ad Spend

Top 5 Google Hacks to Avoid Wasted Ad Spend

by Digifly Social | Dec 11, 2019 | Google, Marketing, Strategy

When optimising Google accounts, it can be a minefield knowing what to change and when. You may spend most of your time picking through the search terms and adding/excluding keywords, but are you making the most of the other optimisation options on your account? Here...

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