With the goalposts constantly moving and trends changing by the second, it can be hard to keep up with the digital world. Here are some eye-opening stats to bear in mind when shaping your 2025 marketing strategy….
- Mobile devices accounted for about 55% of global website traffic in 2023 (Statista, 2023)
- The global mobile marketing market is projected to grow at a compound annual growth rate of about 24% from 2024 to 2030 (Grand View Research, 2024)
- Over 40% of consumers use social media to find products. But only 14% make purchases through these platforms. (Pymnts, 2023)
- More than half of marketers and business owners use social media to promote content (Semrush, 2023)
- Facebook is the most popular social media platform, with over 3 billion monthly active users (MAU). It’s followed by YouTube (2.5 billion MAU), Instagram (2 billion MAU), WhatsApp (2 billion MAU), and TikTok (1.6 billion MAU). (Statista, 2024)
- Over 35% of social media marketers say short-form video offers the highest ROI of any social content format (HubSpot, 2024)
- TikTok is the top influencer marketing channel and is used by 69% of brands. That puts it ahead of Instagram (47% of brands), YouTube (33% of brands), and Facebook (28% of brands). (Influencer Marketing Hub, 2024)
- Nearly 25% of social media marketers report funny content has yielded the highest ROI. And 94% rate memes as having an average or high ROI. (HubSpot, 2024)
- Smartphones account for 77% of retail website visits worldwide (Statista, 2024)
- The median CTR for Facebook Ads across all industries is 1.63%. The median CTR for Google Ads across all industries is 3.8% (Databox, 2023)
Key Takeaways –
It’s no surprise that smartphones play a major role in shaping customer decisions and driving sales, therefore it’s more important than ever to ensure your website is mobile optimised. Take time to use your website on your phone and experience it as a customer would. Ask family and friends (old and young) to play around on your website – watch them and see where they get stuck. This is such a simple and productive way to user-test your website.
There’s no escaping it, video is here to stay! It’s more effort to produce video content and often pushes you out of your comfort zone, but it’s what users expect and respond to in 2025. Videos need to be short and to the point – our attention spans are reducing by the day!
‘Is Facebook dying’ is a question I am asked a lot! Although it has plenty of competition these days, it’s still leading the way with over 3 BILLION monthly active users. Other channels are successful and growing, but Facebook is still a key platform to find and target a wide range of audiences.
Want help forming a killer marketing strategy for your business? Get in touch today.